Field Notes

Notes on making it worth watching.

Short, useful reads on brand video, getting comfortable on camera, what video actually costs, and telling the story of a place. Written for the businesses we work with across Central Ontario.

Brand Story What a Brand Story Video Actually Is Why most business videos look fine and say nothing, and what makes a story land on camera. Read → Pricing How Much Does a Video for Your Business Cost? An honest breakdown of what drives the number, and what you are really paying for. Read → On Camera How to Look Good and Sound Good on Camera Even if you hate being filmed. It comes down to the right question and calm direction. Read → Hiring Photographer vs. Production Company Capture versus craft, and which one your brand actually needs. Read → Set the Scene Set the Scene: The Craft of Mise-en-Scène The film craft of arranging everything in the frame, and why the eye matters more than the gear. Read → Case Study Disc Golf on the Farm: Telling the Story of Haute Goat A championship course on a working farm an hour from Toronto, and how we told its story. Read →